Seminar Overview
The primary objective of my seminars is to equip students with the Business Analytics skills that are crucial for tackling challenges confronted by organizations. Business Analytics is a discipline that employs quantitative methods to pinpoint the best actions for strategic, tactical, or operational decisions made within organizations. We broadly categorize analytics into four types: descriptive, predictive, prescriptive, and autonomous:
- Descriptive Analytics, also known as Business Intelligence, focuses on understanding and interpreting data.
- Predictive Analytics leverages data to anticipate future events or trends, often using data science approaches to extract valuable insights from data. Data science typically involves data mining techniques empowered by machine learning algorithms.
- Prescriptive Analytics employs optimization techniques and simulation to identify the most effective actions.
- Autonomous Analytics applies Artificial Intelligence (AI) to generate and refine models, typically by leveraging machine learning algorithms.
Building upon the material introduced in the Principles of Business course, the seminars I lead run concurrently with the content covered in the Management Science and Operations Management courses. This synergistic approach ensures a comprehensive understanding of the key concepts.